The goal of the Initiative is threefold:
- To open a space in the public arena to talk about Israel in a reasoned and sober manner. It will be the first time that a high level group in Europe formally expresses the conviction that Israel should be viewed and treated as a normal democratic country. We believe this will be very significant, particularly in the media where irrational criticism of Israel has now captured much of the mainstream.
- To provide a mechanism, based on personal contacts, to influence and help serving political leaders that are pro-Israel by conviction but who feel stymied by the anti-Israeli dispositions of so many inside their own administrations and the broader political and media domains beyond.
- To help all friends of Israel, primarily in Europe but also elsewhere, who currently find themselves isolated and disconnected to be part of a powerful and growing network of like minded people.